Reward (S2E)
Last updated
Last updated
EDUM S2E (Study to Earn) is based on the reward theory, which suggests that positive reinforcement can induce desirable cognition and behavior.
S2E = Study To Earn, compensation through Study
Through the reinforcement factor (reward), EDUM S2E (Study to Earn) can increase initial participation rates and improve the Retention Rate (Customer Retention Rate). Subsequently, this incentivizes specific behaviors and enhancements that can elevate the effectiveness of learning. In particular, the Retention Rate plays a vital role in the success of the business, as a strong 15-day Retention Rate among new members can have a substantial impact on ROI (Return on Investment), UV (Unique Visitors), and LTV (Customer Lifetime Value), which are key metrics for business success.
According to the prominent scholar of behaviorism in psychology, Burrhus Frederic Skinner (1904-1990), "reward and reinforcement" have a tremendous impact on the process of shaping behavior. He demonstrated that through positive reinforcement, humans can learn various skills and perform tasks. The theory of "operant conditioning" supports the idea that the enhancement of learning through reward systems can influence individuals.
As evident from the research findings mentioned above, it has been observed that appropriate rewards based on learning behavior result in higher Retention Rates compared to paid users. Therefore, the immediate, rational, and redeemable rewards offered by EDUM serve as powerful reinforcement factors, fostering proactive motivation among learners and promoting self-directed learning habits and high academic performance. Furthermore, the high Retention Rate among users of EDUM services enhances the potential for business success and contributes favorably to the development of various business models, such as collaborative ventures.
To enhance learning outcomes, various factors in the learning process—such as behavior, attitude, and focus—play a critical role. Many attempts have been made to stimulate and train these elements. However, unlike measurable outcomes like test scores, the learning process itself is difficult to quantify, making analysis and improvement challenging.
As a result, related services have remained limited. EDUM aims to overcome these limitations by leveraging innovative technologies such as devices, AI, PPG sensors, and big data. Rather than focusing solely on specific subjects or outcomes, EDUM offers a unique service that measures, improves, and rewards the learning process itself.
To measure and improve the learning process, EDUM provides various S2E service tools. Each S2E service is developed and operated through collaboration with innovative technologies and strong partners like LG Electronics and KAIST. Using EDUM’s S2E services, learners’ study behaviors are measured and validated, forming the foundational data for hyper-personalized services, while learners receive appropriate rewards based on their contributions to the ecosystem. These learning behavior–based services overcome the limitations of subject-specific approaches, creating a structure that ensures consistent measurement and rewards for everyone—across ages, regions, and on a global scale.
Reward-Based Learning: By offering token rewards for participating study, content creation and community engagement, EDUM aims to motivate learning, activate producing and utilizing educational content, and encourage proactive engagement.
Decentralized Content Platform: Enhance the transparency and accessibility of content by utilizing blockchain-based distributed storage systems. Learners can freely access a variety of educational content and enjoy high-quality educational services at affordable costs.
Establishing a Global Education Network: Build a global education network that transcends borders through various services and platform support, to enable worldwide learners to access diverse educational content and services. Learners can access a wide range of educational opportunities without constraints of language, culture, or location, allowing them to develop the competencies needed in the global era.
Ownership and Utilization of Learning Data: Learners own and utilize their learning data to experience new service offerings. Additionally, this learning data can be integrated with AI services to be utilized in various personalized services tailored to individual needs.
NFT Learning Certification: Issuing learners' achievements as NFTs enables transparent recording and authentication. It motivates learning and objectively verifies learners' qualifications for academic and career purposes. Furthermore, it protects the copyrights of educational content and provides appropriate rewards to content creators.
Data-Driven Education Policy Formulation: Establishing more effective education policies is possible by analyzing education data to understand learning trends, each learner's characteristics, and the effectiveness of educational content.
DAO-Based Education Governance: Through DAOs (Decentralized Autonomous Organizations) involved various stakeholders such as learners, instructors and educational institutions, decisions regarding education curriculum, evaluation system and operational procedures can be made and managed. This enables to establish the learner-centric educational environments and increase participation in the education system.
In EDUM's platform, we can leverage a powerful user pool targeted towards education and growth, with over 4 million cumulative members and 150,000 daily active users such as JINHAK materials and CATCH (Provider of corporate recruitments, salary information, customized job information). With efficient DATA utilization, we can predict user behavior and enable optimized business strategies and personalized services. Additionally, based on the extensive experience and know-how of JINHAK we will provide service configurations tailored to user needs and offer user-friendly interfaces and middleware for our partners.
Users can conveniently access fragmented points and content from various education companies, overcoming challenges in education environment accessibility, and receive high-quality educational services and content. Additionally, partnering companies facing challenges in acquiring new members, securing content, and marketing costs can expect various business opportunities such as content exchange, sales, user acquisition, and channeling Partnering companies are required to pay a certain fee to join the EDUM platform, which is expected to play a crucial role not only in EDUM's direct revenue but also in fostering a circular ecosystem.
