Edum S2E (Study to Earn) is based on the reward theory, which suggests that positive reinforcement can induce desirable cognition and behavior.
S2E = Study To Earn, compensation through Study
Through the reinforcement factor (reward), Edum S2E (Study to Earn) can increase initial participation rates and improve the Retention Rate (Customer Retention Rate). Subsequently, this incentivizes specific behaviors and enhancements that can elevate the effectiveness of learning. In particular, the Retention Rate plays a vital role in the success of the business, as a strong 15-day Retention Rate among new members can have a substantial impact on ROI (Return on Investment), UV (Unique Visitors), and LTV (Customer Lifetime Value), which are key metrics for business success.
According to the prominent scholar of behaviorism in psychology, Burrhus Frederic Skinner (1904-1990), "reward and reinforcement" have a tremendous impact on the process of shaping behavior. He demonstrated that through positive reinforcement, humans can learn various skills and perform tasks. The theory of "operant conditioning" supports the idea that the enhancement of learning through reward systems can influence individuals.
As evident from the research findings mentioned above, it has been observed that appropriate rewards based on learning behavior result in higher Retention Rates compared to paid users. Therefore, the immediate, rational, and redeemable rewards offered by Edum serve as powerful reinforcement factors, fostering proactive motivation among learners and promoting self-directed learning habits and high academic performance. Furthermore, the high Retention Rate among users of EDUM services enhances the potential for business success and contributes favorably to the development of various business models, such as collaborative ventures.
Edum S2E follows a process that includes goal setting, self-directed learning, goal achievement, and learning rewards, allowing learners to obtain rewards through this process.
This series of steps is provided to learners through Edum's S2E platform (B2C) and educational services from partner companies (B2B), playing a central role in constructing Edum's innovative educational ecosystem.
Edum is an S2E (Study To Earn) project that provides rewards through learning behaviors. It measures and certifies learners' study activities and provides appropriate rewards. Edum possesses a distinct advantage with its rewarding process, not measuring the outcomes but behaviors of studying. This approach enables a global service that surpasses regional and personal limitations, and leveraging rewards allows for securing users effectively.
Edum provides various service tools for objective measurement of studying, and enhances learning effectiveness innovatively with advanced technology. Its diverse S2E services, combined with rewards, technological superiority and convenience, can rapidly spread to global learners beyond regional limitations. Additionally, they serve as the foundational data for highly personalized edu-mentoring services.
Reward-Based Learning: By offering token rewards for participating study, content creation and community engagement, Edum aims to motivate learning, activate producing and utilizing educational content, and encourage proactive engagement.
Decentralized Content Platform: Enhance the transparency and accessibility of content by utilizing blockchain-based distributed storage systems. Learners can freely access a variety of educational content and enjoy high-quality educational services at affordable costs.
Establishing a Global Education Network: Build a global education network that transcends borders through various services and platform support, to enable worldwide learners to access diverse educational content and services. Learners can access a wide range of educational opportunities without constraints of language, culture, or location, allowing them to develop the competencies needed in the global era.
Ownership and Utilization of Learning Data: Learners own and utilize their learning data to experience new service offerings. Additionally, this learning data can be integrated with AI services to be utilized in various personalized services tailored to individual needs.
NFT Learning Certification: Issuing learners' achievements as NFTs enables transparent recording and authentication. It motivates learning and objectively verifies learners' qualifications for academic and career purposes. Furthermore, it protects the copyrights of educational content and provides appropriate rewards to content creators.
Data-Driven Education Policy Formulation: Establishing more effective education policies is possible by analyzing education data to understand learning trends, each learner's characteristics, and the effectiveness of educational content.
DAO-Based Education Governance: Through DAOs (Decentralized Autonomous Organizations) involved various stakeholders such as learners, instructors and educational institutions, decisions regarding education curriculum, evaluation system and operational procedures can be made and managed. This enables to establish the learner-centric educational environments and increase participation in the education system.
In Edum's platform, we can leverage a powerful user pool targeted towards education and growth, with over 4 million cumulative members and 150,000 daily active users such as JINHAK materials and CATCH (Provider of corporate recruitments, salary information, customized job information). With efficient DATA utilization, we can predict user behavior and enable optimized business strategies and personalized services. Additionally, based on the extensive experience and know-how of JINHAK we will provide service configurations tailored to user needs and offer user-friendly interfaces and middleware for our partners.
Users can conveniently access fragmented points and content from various education companies, overcoming challenges in education environment accessibility, and receive high-quality educational services and content. Additionally, partnering companies facing challenges in acquiring new members, securing content, and marketing costs can expect various business opportunities such as content exchange, sales, user acquisition, and channeling Partnering companies are required to pay a certain fee to join the Edum platform, which is expected to play a crucial role not only in Edum's direct revenue but also in fostering a circular ecosystem.
